Personal profile
| Since July 2003，I'm a Lecturer in Department of Marketing, School of Business and Management, Xihua University.I teach Marketing, Public Relations and Business Etiquette which is Marketing Core Courses. I work conscientiously and responsibly.In teaching I have affinity.I have taeched Corporate staff etiquette training Many times. |
Work experience
| Since July 2003, I have been engaged in teaching and researching in Marketing Department of School of Business Administration, Xihua University. |
Education experience
| 1996.09 to 2000.07, I studied Tourism Management professional at the Sichuan Normal University.
2000.09 to 2003 06, I studied National culture and Tourism development at the Southwest University for Nationalities. |
Research Direction
Marketing；Tourism Marketing |
Academic Achievements
1.Study on the Evaluation of Tourism Slogans Based on Unique Selling Proposition Theory: Taking China’s 5A Rated Tourism Attractions as Example.Journal of Xihua University (Philosophy and Social Sciences Edition) 2014 (3). 2.Marketing PBL teaching method of teaching: the construction of the problem situation and problem design.Proceedings of teaching research and teaching reform in Xihua University in 2013. |
Teaching Work
Marketing, business etiquette, business etiquette and communication, public relations |
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